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      SEO vs SEM: How to get the right mix in Melbourne


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      September 24, 2019

      Tuesday  12:00 PM

      Level 3, 45 Exhibition st
      Melbourne, Victoria

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      SEO vs SEM: How to get the right mix

      Although sometimes used interchangeably, the terms SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) have distinct meanings. SEO is best understood as a subset of SEM, which focuses on getting a website to appear higher on the search results page. On the other hand, SEM aims to increase the overall site’s visibility through both organic results and advertising. Unfortunately, businesses are increasingly having great difficulty juggling these practices in order to optimise their overall marketing channels. While SEO and SEM can sometimes feel like two worlds at war, the truth is that they should work in collaboration, and not against each other.  At our event SEO vs SEM: How to get the mix right we’ll discuss these tensions and also unpack the following: Google’s mission SEO and SEM basics The overlap and differences between SEO and SEM How each of these practices can be applied Practical optimisation tips Presenters Steve Hunter Clikk Managing Director Steve is a Google Ads expert who loves to help companies big and small to make their accounts work for them. Drawing on decades of fixing things, Clikk helps him educate and support his clients with plain business talk like ROI and living up to its motto of: "Digital Marketing Made Simple". Ian Hopkinson Founder of Mad Scientist Digital Ian Hopkinson is the Founder of Mad Scientist Digital, where his expertise extends from social media, to SEO and analytics. As a musician turned entrepreneur, Ian was working in the US when he realised his skills and passion could be used to support startups from a range of industries. It was then that he realised he was an entrepreneur and digital creative. Ian returned to Australia to live and work, building Mad Scientist Digital to help local and global businesses navigate the disruptions of the digital revolution. Partners

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